| How
To Pick the Right Fundraiser Product
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6 Key Questions
Usually
the first question that you ask yourself when
you realize your group needs to raise funds
is What Are We Going To Sell?
There are thousands of products available
for fundraising programs that range from candy
to nuts, cookies to wrapping paper, and inspirational
goods to sausage and cheese. After all, anything
people can use in some form or another can
be re-sold to them by groups for a profit.
Consider the following 6 questions to help
you choose the ideal fundraising product or
program for your group:
1. How much money do we need to raise?
Come up with a goal that is based on your
group's needs not just one that sounds good.
If your group needs to raise a few hundred
dollars, lollipops or a small order of candy
bars may be appropriate. If you need to raise
over $5,000, you may want to use an order
taker fundraiser like a popular chocolate
brochure program or a cookie dough fundraiser.
2. What would our group enjoy selling?
Your group members will determine the success
of your fundraiser. Ask them what they would
like to sell and what they'd absolutely not
like to sell. The more they like the products,
the more confident and motivated they will
be to sell them.
3. What has been successful in the past?
'If it ain't broke don't fix it' As the saying
goes, if you've been having a huge success
with a certain program year after year- stick
to it. Chances are, your supporters are expecting
you at that same time every year and your
participants are comfortable with selling
the product.
4. How soon do we need the money?
Pre-sale programs ( order taker ) do take
longer than direct sale programs (candy bars,
lollipops etc.). If you need to raise funds
within 1.5-2 quick weeks, we suggest you fundraise
using direct-sale products. If you have 4
weeks or more to wrap up your fundraiser,
a pre-sale (order taker) brochure may be ideal.
5. Are the Products we're Selling of High
Quality?
A consumer will be happy to support a worthy
cause, however they won't be very interested
in paying for inferior or significantly overpriced
products. Remember that your fundraiser may
be an annual or semi-annual event, and nothing
builds profits like a reputation for offering
top quality products.
6.
Does the Price Match the Income Level of the
Community?
As well, make sure that the retail price of
the products offered are priced fairly. Offering
a fairly priced good at a price that's affordable
to help a good cause will lead to quick success!
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