| Direct
Selling vs Order Taking Fundraising
Should
you use direct-sale fundraising products or
pre-sale brochures for your next fundraiser?
1. Fundraising with Direct Sale Products:
How it works: Your group orders an inventory
of products; these products are distributed
to your group members who sell the products
directly to their supporters; funds are collected
at the point of sale.
------------------------------------------------------------------------
Pros
------------------------------------------------------------------------
- Requires
only one contact with individual consumers
- Program
is shorter in length than Pre-Sale because
there is no product to deliver and no returned
goods to deal with.
- Usually
a very low retail price per item which results
in an easy sale
------------------------------------------------------------------------
Cons
------------------------------------------------------------------------
- Slight
risk if you over-purchase
- Less
variety of products to offer
vs
2.
Fundraising with Pre-Sale (order taker) Brochures:
How It Works: Your group requests 1 brochure
per fundraising participant. The participants
show the brochure to potential supporters.
The supporter selects a product from the brochure
which the participant records on the brochure
order form. These order forms are then returned
to your fundraising company, who fulfills
the order and ships the products to your group.
Your group members and volunteers deliver
the products to their supporters. Funds can
either be collected at the time of the selection
or upon delivery.
------------------------------------------------------------------------
Pros
------------------------------------------------------------------------
- No
guess work on how much to order, therefore
no risk!
- Brochures
offer a wide variety of products and range
of prices
- With
this type of fundraiser it's easy to include
parents and adults in the fundraising efforts.
------------------------------------------------------------------------
Cons
------------------------------------------------------------------------
- More
work and time because you must deliver products
and often deal with a few returned goods.
|
