NABCA - Club Tips

SAMPLE TIP #1 Expanding Membership Take a look at the typical booster club and you will find that it contains on average 12 active members who conduct the lions share of all booster club functions. It's member base traditionally represents approximately 45% of the parents from kids within the program and the average membership fee collected is $10 per family, per year. Now let's step outside of this circle and take a look at how we can improve these numbers. First, it's important to understand two important facts: 1. Most high schools do not keep in contact with alumni and their business supporters, and 2. Most parents do not understand who or what the booster club is or does. If you doubt this fact I challenge you to take your own survey at your school and ask the following questions to 50 different people. 1. Ask people you know if their high school keeps in contact with them. You will be very surprised to find that unless they attended a private high school, less than 5% receive any kind of communication from their high school. 2. Now ask parents if they know what the booster club is and what it does. Again you will find that the majority really do not have a good idea of what the booster club is. So how can your booster club increase its membership? Which, as we all know will provide more volunteers, more funds and more opportunity. Here are 3 key steps you can take to increase membership: 1. Keep in contact with alumni and business supporters: If people don't know what you are doing they don't know you need help. Develop a newsletter and send it out monthly. Build an email list and send periodic email updates to everyone in your list. Invite alumni and business supporters to attend your club meetings and speak. Include key business and alumni on boards and organizing panels. Hold club meetings and after game events at the businesses of your supporters......
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